Stand and Build
a design + build studio
Hypebeast - Flagship
Completed: June 2022
Location: Chinatown, NY
Project Type: concept design, prototyping, project management, fabrication, metal work, finish, installation
The new Hypebeast headquarters in New York City’s Chinatown is the second flagship of the Hong Kong-based streetwear company and the first in North America. Stand and Build’s creative team was hired to design and build artful sculptures, eye-catching pedestals and "strikingly angular mannequins" to contrast with the gray, concrete walls and shiny, metallic fixtures.
The gestural yet abstract metal armature mannequins offer endless merchandising options by using puffy, flexible inserts to make free-form body shapes not limited to any body type. Adding fresh flowers to peek out of necklines animates the sculptures. Two unique pedestals were designed to elevate ordinary materials, each layer eliciting a specific, hidden construction method. Collaborating with the HBX team, we also activated a zone on the second floor of the retail store with two angled walls finished in a brilliant cobalt blue felt, and a curved, speckled, rubber matting floor.